Bjork Exhibition

Promotional Campaign

For this personal project, Jenny conducted a diverse study of Bjork the singer. After research and an incubation period, Bjork's personality appeared most prominent and pure through nature, and natural elements. Lightning felt best, as the single-most effective tool to communicate the spirit of Bjork. Following, promotional environmental pieces were created including street signage, transportation advertisements, digital subway design which would interact with passengers, mobile and desktop social designs for Twitter, Facebook and Instagram, temporary tattoos, stickers, and a unique donor gift, signed by Bjork.

This is a student project.