Thursday Boot Co.
Social Media Digital Strategy
Shortly after the birth of Thursday Boot Company, the company needed an engaging advertising strategy for their Instagram and other social media accounts. The goal of the campaign included spreading the word about their startup company, creating social engagement, and promoting the lifestyle of the "Thursday Man".
Jenny's strategy incorporated the lifestyle of the Thursday Man. He is the President, the Captain, or the Diplomat. Subtly masculine, the campaign is clear, precise, and focused. It has the potential to aid the company in becoming something bigger and stronger as a whole. In short, it has the potential to establish Thursday as a solid brand moving into the future.
